
HIGH PERFORMANCE AND LIFE COACH
Guy Wills
High Performance and Life Coach
Mental Health Advocate | Certified Trauma-Informed
Guy Wills is a High Performance and Life Coach who specialises in helping individuals break through personal barriers, sharpen their mindset, and perform at their highest potential. With a strong foundation in mental health, resilience, and behavioural change, Guy brings a unique depth to high performance coaching—rooted not only in theory, but in lived experience.
Originally from Manchester, UK, Guy began his career in the performing arts before navigating significant personal challenges, including alcohol dependency, the loss of his mother, and the breakdown of his marriage. These experiences became the catalyst for a profound journey of self-leadership and transformation. Rather than succumbing to adversity, Guy rebuilt his life with purpose, discipline, and a relentless commitment to growth.
After relocating to New Zealand five years ago and now residing Australia, Guy became a certified trauma-informed coach and completed a Diploma in Counselling and Psychology. He has since worked with individuals and teams across industries—helping clients develop mental clarity, emotional control, and goal-oriented strategies that translate into real-world performance outcomes.
Whether supporting athletes, professionals, or creatives, Guy blends evidence-based coaching frameworks with a powerful understanding of mindset, motivation, and the emotional demands of high-pressure environments. He is known for his ability to challenge, support, and drive lasting change in the people he works with.
As a speaker, Guy shares insights on performance psychology, behaviour change, and resilience—encouraging audiences to rethink what’s possible when they commit fully to their potential.
Driven by purpose and defined by progress, Guy Wills is not just a coach—he’s a partner in performance.
Testimonials